If you’re struggling to choose a color palette for your brand, know that you’re not alone. Brand designers often find this to be one of the most challenging aspects of the work.
Ultimately, choosing color is an incredibly personal decision, and I thought long and hard about how I could make it easier for you. So, I’ve created an “instruction manual” so you can better understand the practical applications of color in branding to make wise choices.
Inside you'll learn why those "psychology of color" charts are a horrible basis for your decision and what considerations you need to be aware of instead.
You'll also learn the functional application of color -- do you need RGB? CMYK? Pantone? And what do all of these things even mean?
And, I’m going to share a fool-proof recipe for choosing a functional and versatile color palette and a process I use when doing branding design work to help you narrow down all the possible directions.